How to Rank Number One On Google Search

Anthony Manly | March 30, 2021

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Every business owner focuses on ranking number one on Google search.

Reaching the top spot would mean increased traffic, visibility, and the potential for sales to scale your business ahead of the competition.

The most skilled marketers struggle to get the top-ranking position.

So, how can you hope to achieve this?  While there’s no way to guarantee high rankings, here are some strategies you can use to increase your chances of claiming that elusive #1 position on Google search.

1. Niche

Part of succeeding at SEO is understanding your competitors.

As a small business owner, you don’t want to compete with large organisations that have unlimited marketing budgets.  There’s always a chance you can outrank them, however, more than likely you’ll just end up wasting your time and money.

This is why you need to niche down.

So, instead of trying to compete with big companies for popular keywords, drill-down and become a “big fish in a small pond.”

This will often mean shifting from more general to more specific products or services. For example, instead of exclusively offering roofing services, you could consider specializing in “gutter cleaning” or “tiled roof repairs done in a day.”

These more specific keyword phrases are much easier to rank for so that you can start ranking that much faster.

2. Select realistic keywords

You can get to the top position in Google if you target the right keywords.  For example, if you optimise a page for “buy purple cows for $1” you could take the top position in a couple of days.  However, would you actually want to rank for this phrase? Likely not, considering it’s not even a real thing.

If you choose keywords that are obscure, it’s easy to rank.  You don’t want to rank for obscure keywords; you want to rank for keywords that people are actually searching for.

Using tools like Google’s Keyword Planner, search for relevant keywords that have a decent number of searches, but little competition.

Once your website has some authority and you’re ranking for several of the easier keywords, you can always move on to more competitive keywords that will earn you more traffic.

3. Optimize each piece of content for your keywords

After you “niche” and have selected some easier keywords, it’s time to use these keywords in strategic places on your page.

You don’t want to overuse your keywords, it’s important to use them in a variety of ways throughout your content.

Focus on using them in your:

  • URL: For example, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/the-keyword-goes-here
  • Title tag.
  • Headings: H1, H2, etc.
  • Alt image tag and image captions, where appropriate.
  • Throughout your content.

Keep in mind that Google favors comprehensive content that does a good job of covering the topic. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.

4. Add large amounts of content to your site

If you want to top rankings in Google search, you must be adding new content to your site regularly.  However, don’t add content for the sake of adding content; add useful, high-quality content that actually provides value to your ideal prospects.

This content will help you boost your rankings in two primary ways.

  1. more content means more keywords, and therefore more opportunities for Google to return your site in the search results.
  2. the more content you have, the more links you generally accumulate.
    • Plus, having large amounts of content is great for getting visitors to stay on your site longer. Win-win!

5. Acquire links

Links continue to play a critical role in terms of SEO.

Some strategies you can use to acquire links to your site include:

  • Guest posting on popular sites in your niche. Even if you don’t get a followed link in your post or bio, the increased visibility you get makes it worthwhile.
  • Creating evergreen content that other bloggers want to link to (e.g., How-to posts, tutorials, guides, etc.)
  • searching for broken links on industry sites, and requesting that they replace them with links to your site.

 

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About the Author

Anthony Manly

How would you like to attract more leads, convert these leads into paying clients and deliver more value to these clients? Join a team of like-minded entrepreneurs who are generating more money, delivering meaning and have more freedom to live the lifestyle they choose